In-Depth
Case Studies
Data-Driven Global Communications for Lead Generation in Australia, Canada, and USA
Control Bionics
B2B & B2C Acquisition
🏆 Recognized with the 2020 Public Relations Society of America Cincinnati Blacksmith Awards for Best Campaign and Global Communications
Control Bionics develops and sells NeuroNode, an augmentative and alternative communication device for people with ALS (Lou Gehrig’s disease), cerebral palsy, spinal muscular atrophy, and other paralysis and loss of speech. The company was founded in Australia by CNN anchor Peter Ford and then expanded to the USA and Canada. Our job was to communicate the message that Control Bionics’ NeuroNode is the easiest to learn and use AAC system, and to bring them profitable leads in Australia, Canada and the USA.
Data-Driven Regional Event Marketing
Books by the Banks
O2C Marketing
Submitted for a 2020 American Marketing Assocation Cincinnati Pinnacle award
Books by the Banks is an organization that celebrates literature and the love of reading! They host an annual event bringing readers and authors together in Cincinnati at the Duke Energy Convention Center. We handled the digital marketing for their 2019 event – the most recent before Covid cancelled it in 2020.
Data-Driven Product Launch and LEad Generation
Control Bionics
B2B & B2C Acquisition
🏆 Recognized with the 2019 American Marketing Association Cincinnati Pinnacle Award for Research Insights
Control Bionics had perfected their medical device and manufacturing process a year ago and had the capacity for rapid growth. They were running campaigns with another agency using Google search, display, and video, and Facebook posts and ads when they came to us in August 2018, unable to break out of their previous lead numbers.
Market Research: Discovering Brand Champions, Volume Leaders, and Lowest Cost per Response
The Grandpa Soap Co
B2C & B2B Acquisition
🏆 Recognized with the 2017 American Marketing Association Cincinnati Pinnacle Award for Best Use Of Insights to Drive Experience, Engagement, and/or Innovation
An independent review conducted by The Grandpa Soap Company recommended certain personas to target for their modernized branding and products. These personas were developed without any supporting data. We had been running social advertising for the client for several years, and saw the opportunity to test the personas and potentially develop better ones, all supported by data.
Modern Branding & design for a Corporate Plan Provider
Retirement Plan Advisors, Ltd
B2B Acquisition
Retirement Plan Advisors, Ltd., RPA, fondly, needed to modernize their brand and website. Choosing a retirement planning provider for your company can be confusing, so the goal was to modernize and offer content with a modern visual appeal.
Achieving the Highest Social Engagement Rates in Two Industries in the USA
South of France Natural Body Care, Kirk's Natural, The Grandpa Soap Company, Dark Star Hot Sauce
B2C & B2B Acquisition
Highest-performing engagement for four natural CPG brands in two industries – hot sauce and natural body care – in the United States.
Bringing high-quality followers to Three Brands under One Roof
Kirk's Natural, South of France Natural Body Care, and The Grandpa Soap Company
B2C & B2B Acquisition
We were creating engaging social media posts for client, but they had few followers so there was little benefit. We fixed that.
A New Ecommerce Website with a Side of Social Media
Dark Star Hot Sauce
B2C & B2B Acquisition
Dark Star Hot Sauce initially came to us in need for a new ecommerce website. Their old site was visually antiquated and presented many challenges functionally for the dark star team to manage. They also wanted to market their new site and build their social media following. Dark Star Hot Sauce slated us to turn their website, Facebook, and Instagram into tools that would work for them, that they could manage, and that supported their brand identity.
Launching a new brand identity and Packaged products
The Grandpa Soap Company
B2C & B2B Acquisition
The Grandpa Soap Company modernized their branding and product lineup. They chose another studio to create their new look and we launched the new branding and products with exceptional engagement.
ROI Was Too Low yet Achieved New Insights for the Client
Wiebold Studio
B2C Acquisition
Wiebold Studio is one of the United States' premier restorers of art and antiques. They wanted more followers to increase the size of their marketing channel.
GENERATIVE AI for Marketing and Business
Presentation Summaries
Here are summaries of recent talks on generative AI presented to the American Marketing Association and the RCP Regional Chambers of Commerce group…
AI for Business: Tools, Trends, and Strategies (2023)
Website Backup and Maintenance
How-To Guides
It’s important to keep websites backed up and maintained in good working order, but there are many ins and outs to doing that properly. Here are our guides for backing up and maintaining websites on the platforms we use for clients’ websites: Squarespace, Shopify, and WordPress.
Backup and Maintenance for Your Squarespace Website
