Expanding to Japan — Control Bionics
Control Bionics develops and sells an amazing communication and control device for people living with ALS / MND (Lou Gehrig’s disease), cerebral palsy, spinal muscular atrophy, and other conditions involving paralysis and loss of speech. Trilogy combines eye-tracking with Control Bionics’ proprietary NeuroNode EMG system, using a sensor that sits on top of the skin to detect weak nerve signals and augment the eye-tracking input. It’s a revolutionary multi-mode system that’s faster and less tiring than eye-tracking by itself.
The company was founded by Australian CNN news anchor Peter Ford, and partnered with Cincinnati-based TAI to form Control Bionics. They’re headquartered in Australia with international presence in the USA and Canada. In 2020 they went public on the Australian Securities Exchange and soon after started expanding into Japan.
They needed a Japanese website, so their rep in Japan provided the translations and we provided the website! While testing the waters in Japan, they needed less info than a full website, so it’s a long-scrolling one-pager.
Update: Control Bionics completed the approvals needed to sell their products in Japan and hired a Japanese firm to create the full-scale website. Here’s a screenshot from the original, establishing-a-foothold website we created for them…
International Lead Generation
In addition to helping Control Bionics gain a foothold in Japan, we created their main website, their ecommerce website to sell their off-the-shelf products, a great deal of sales and marketing collateral, and their trade show backdrop. And since 2018 we’ve been bringing them a steady stream of profitable B2B and B2C leads in Australia, Canada, and the United States.
Need to generate leads or market your brand – in the USA or internationally?
