Melink Solar
Commercial Solar engineering, Procurement, and Construction
When you think of solar energy, you probably think of small-scale residential or large-scale utility systems, but there’s an entire industry devoted to mid-sized, commercial solar PV systems. Melink Solar designs and builds solar energy systems for Fortune 100 to mid-market companies, non-profit organizations, municipalities, utilities, and developers in the United States.
Studio Director Mark did an 18-month, half time stint with Melink Solar developing their marketing program, including…
lead generation – online (search and social) and offline (tradeshows, events at HQ)
monthly cost-per-lead analysis
design of sales and marketing materials – handouts, presentations, proposal templates
paid and organic social media – LinkedIn, Twitter, Facebook, Instagram, Mastodon
paid search marketing – primarily Google
a robust schedule of trade shows, with a dramatic new backdrop and booth experience
web maintenance – WordPress and Squarespace
trademark issues
collaboration with customers on publicity and press releases
Social Media
Presentation Decks
Sales Sheets
Lead Generation
We generated leads for their sales and business development team using paid search and social campaigns. We targeted audiences on LinkedIn and Google Search and complied data quarterly for ROI. Their data is proprietary but you can read case studies for other clients here.