Branding, Website, and Stationary System — Retirement Plan Advisors
Retirement Plan Advisors, Ltd. is a Registered Investment Advisory firm founded in 2000. Everything they do and all of their resources are aimed at creating successful retirement outcomes for individuals and small businesses.
They are unique because they are fiduciaries. A fiduciary must act solely in your best interest, in good faith and must provide full disclosure regarding fees, compensation and any current or potential conflicts of interest. Don't worry - we didn't know what that meant either.
WHAT WE DID
Retirement Plan Advisors, Ltd. (RPA, fondly) needed to be rebranded. Retirement planning can be a confusing and scary topic so the goal was to modernize and offer content and a visual appeal that isn't intimidating or boring. We worked closely with their team to redefine RPA's branding from logo to language and extended that into a stationery system and responsive website. The brand guidelines allow them to now utilize these elements across multiple applications as well as the training they needed to manage the content on their new website.
