Celebrate Literature and the Love of Reading — Books by the Banks
EVENT MARKETING MADE AWESOME
The 13th annual Books by the Banks Cincinnati Regional Book Festival brought more than 100 authors to town to celebrate literature and the love of reading - and we had the honor of helping them with that! Using the power of social media, we marketed the event to tailored audiences with exciting visuals, a custom landing page, and inspired posts!
THE POSTS
The Landing Page
THE NUMBERS
Event Attendance: 4500
Event signups on Facebook: 3100
This is +30% from 2018
FACEBOOK ON-PAGE POST ENGAGEMENT
Likes/reactions, clicks, comments, shares of on-page posts: 2600This year, most engagement was on eleven posts designed to match branding and/or promoting authors, plus other daily posts created by BBTB personnel.
FACEBOOK + INSTAGRAM OFF-PAGE AD ENGAGEMENT
Likes/reactions, landing page visits, comments, shares of off-page ads: 2700
Not including likes – we scrolled to count notifications and left those out to keep our sanity…
Mentions, quotes, retweets, new followers, one week prior to event: 140
Mentions, quotes, retweets, new followers, day of the event: 110
Mentions, quotes, retweets, new followers, five days following event: 85
Download the PDF: Event Advertising for Books by the Banks 2019
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