Blog Articles and Whitepapers — Seidon
Seidon recruits talent in the tech industry. We’ve improved their website, presentation decks, and sales collateral, and most recently started the blog on their website, then turned those articles into whitepapers which were used for lead generation on LinkedIn.
Blog Articles
What’s the workflow for blog articles look like? It’s different for every clients. For Seidon, we wrote the first two article drafts, based on our experience working with recruiting agencies and working with them on their website and sales materials. They edited the drafts to produce the final writing, and we turned the all-word Word articles into great-looking blog posts. After the first two, they started writing first drafts and we made editorial suggestions. Once the verbiage was finalized, we turned these into good looking blog posts on their website.
Whitepapers
Once a half dozen blog articles were in place, we chose four to turn into white papers. Seidon emailed these to prospects, but we used them to help generate leads on LinkedIn, paying to show them to audiences we’d already refined with running campaigns for Seidon.
More Recruiting
See what we’ve done for their sister company Beneficial Talent Source. Beneficial recruits in light industrial, skilled trades, engineering, construction, lab support skill areas.
