2017 American Marketing Association Award Finalist
The Cincinnati AMA had a record 70 submissions for Pinnacle awards this year and we're pleased to be a finalist for the Best Use of Insights to Drive Experience, Engagement and/or Innovation. 😀 By using Facebook as the world's largest focus group, we identified marketing personas for our client The Grandpa Soap Company that would be...
Brand Champions – people who are most enthusiastic,
Volume Leaders – large cohorts for generating sales volume, and
Most Cost-Effective – the lowest cost per response for advertising.
Will our case study win the Best Use of Insights Award? We’ll find out in a few weeks!
